Multiple Hats

By day... EMC Social Media Specialist	By night... Personal Branding Expert

Companies Worked for

EMC, Reebok, LoJack, Lycos, TechTarget, Corporate Incentive Solutions, JMH Insurance, Galaxy Internet Services, 1-800-Bakery.com, & Chestnut Hill Asset Management.

Major Projects

• Created own title of "Social Media Specialist" at EMC, along with implementing a blog and social networking strategy for executives, events and communications. Managed EMC blogs, in addition to the Facebook, Twitter, Flickr and YouTube channels.  Helped construct the first social media newsroom, as well as social media press releases.

• Directed a six sigma high performing team to create the new process within Global Services Marketing for EMC.  Also, produced marketing collateral to support a successful internal and external launch of new Microsoft and Oracle solutions and services.

• Crafted a complete marketing communications plan to position and generate awareness for
  1-800-Bakery.com.

• Constructed a 100 page sales manual and presentation on incentive travel to instruct the entire sales force and to help Corporate Incentive Solutions enter a new market.

• Analyzed, tracked and reported on campaign results for clients such as RIM and Intel for TechTarget.

• Assisted in the production of fall athletic wear and shoe catalogs for Reebok.

• Researched and prepared a marketing plan concentrated on the commercial and GPS markets for LoJack.  

Technical Skills

• Social Media - Blogs, Podcasts, Forums, SEO, Social Media Press Releases, Networks, Analytics

• Video - Sony Vegas Pro, Ulead Video Studio

• Website Creation - HTML, JavaScript, Dreamweaver, MS Expression Web

• Graphic Design - Adobe Photoshop, Adobe Illustrator, Macromedia Flash

• Database Development - Microsoft Access, FileMaker Pro

• Marketing Tools - SPSS, Qualitap, MediaMark, Survey Monkey, Dart

• Project/Process Management - Six Sigma, Microsoft Project

• General Applications - Microsoft Word, Excel, PowerPoint, Publisher, Adobe Acrobat

 Workshops / Presentations

Dan is a sought after speaker, who has presented to global audiences, ranging from 5 to over 300 people.  He presents to many different groups, such as colleges, corporations and associations.  Dan's high energy, content-intensive and passionate talks are highly regarded.  Between his communication skills and creative PowerPoint slides, each presentation is sure to be a unique experience.