Author
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Me 2.0: 4 Steps to Building Your Future
In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game. Reviews
"It contains practical ways of harnessing online
tools to professional advantage."
- The Financial Times "In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent." – The Washington Post “Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.” – The New York Post "Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card." – Entrepreneur
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